Professional software services
Custom software that runs your business.
From installing the technology at your location to building the software your team uses every day, I deliver end-to-end solutions tailored to how your business actually works.
Based in New York City, working with clients nationwide.
Free, 30 minutes, no commitment. Or see recent work first.
- Years building software
- 14+
- Years building software
- Website turnaround
- 48 hrs
- Website turnaround
- Point of contact
- 1
- Point of contact
Software development
What I design and build
Websites & web applications
Fast, accessible sites and full web apps that grow with your business.
Websites from $1,500
Mobile apps
iOS and Android apps your customers and staff will actually use.
From $25,000
Booking & scheduling
Online booking, calendars, reminders and capacity management.
From $15,000
Customer & employee portals
Secure self-service portals for accounts, documents and requests.
From $10,000
CRM & customer management
Track leads, clients and conversations in a system built around how you sell.
From $20,000
Payments & billing
Checkout, subscriptions, invoicing and recurring billing.
From $5,000
Workflow automation
Replace manual, repetitive steps with reliable automated processes.
From $2,500
AI tools & assistants
Practical AI that answers questions, drafts work and speeds up operations.
From $10,000
Databases & reporting
Clean data models and dashboards that show what's happening in your business.
From $7,500
System integrations
Connect the tools you already run so data flows without re-typing.
From $5,000
Custom internal tools
Purpose-built software for the jobs off-the-shelf products don't fit.
From $7,500
Multi-tenant SaaS
Subscription platforms serving many customers from one secure codebase.
From $20,000/month retainer
Fractional CTO
The technical co-founder you don't have. Strategy, architecture and delivery, part-time.
$12,000/month, in cash
Who I work with
Industries I build for
End-to-end
One partner, from the wiring to the web app.
Most businesses juggle an IT installer, a web agency and a developer, and end up being the go-between. I handle the whole stack, so the technology at your location and the software that runs on it are designed to work together.
On-site work is available when a project requires it. Outside New York City, the client covers travel and accommodation.
On-site hardware, network and device setup
Custom software built around your workflow
Integrations with the tools you already use
Training, documentation and ongoing support
Your time
What would 15 more minutes a day be worth to you?
Every business has tasks that take longer than they should. The same numbers typed into two systems. The phone call to confirm what a form could have captured. The report rebuilt by hand every Monday. A few minutes each, every day. Here is what those minutes come to when you stop paying them.
15min
per task, per day
A real conversation with a customer instead of a rushed one.
65 hours a year. That is 8.1 working days. Worth $3,048.
10min
per task, per day
The follow-up quote you keep meaning to send.
43 hours a year. That is 5.4 working days. Worth $2,032.
5min
per task, per day
A proper look at the numbers before you decide.
22 hours a year. That is 2.7 working days. Worth $1,016.
1min
per task, per day
One minute sounds like rounding error. It never costs only a minute.
4.3 hours a year. Worth $203.
The same minutes, extrapolated
One task, done once a day, by one person. No projected efficiency gains and no assumptions about your business, just multiplication you can check.
15 min
- A week
- 1.3 hours
- A month
- 5.4 hours
- A year
- 65 hours (8.1 working days)
- A year is worth
- $3,048
10 min
- A week
- 50 min
- A month
- 3.6 hours
- A year
- 43 hours (5.4 working days)
- A year is worth
- $2,032
5 min
- A week
- 25 min
- A month
- 1.8 hours
- A year
- 22 hours (2.7 working days)
- A year is worth
- $1,016
1 min
- A week
- 5 min
- A month
- 22 min
- A year
- 4.3 hours
- A year is worth
- $203
| Saved per task, per day | A week | A month | A year | A year is worth |
|---|---|---|---|---|
| 15 min | 1.3 hours | 5.4 hours | 65 hours (8.1 working days) | $3,048 |
| 10 min | 50 min | 3.6 hours | 43 hours (5.4 working days) | $2,032 |
| 5 min | 25 min | 1.8 hours | 22 hours (2.7 working days) | $1,016 |
| 1 min | 5 min | 22 min | 4.3 hours | $203 |
Then multiply it by your team
Most friction is not one task for one person. It is four small delays a day, for everyone who touches the process.
You, one task a day
- 15 min
- $3,048
- 10 min
- $2,032
- 5 min
- $1,016
- 1 min
- $203
You, four tasks a day
- 15 min
- $12,191
- 10 min
- $8,128
- 5 min
- $4,064
- 1 min
- $813
Five people, four tasks each
- 15 min
- $60,957
- 10 min
- $40,638
- 5 min
- $20,319
- 1 min
- $4,064
Twenty people, four tasks each
- 15 min
- $243,828
- 10 min
- $162,552
- 5 min
- $81,276
- 1 min
- $16,255
| Who, doing what | 15 min | 10 min | 5 min | 1 min |
|---|---|---|---|---|
| You, one task a day | $3,048 | $2,032 | $1,016 | $203 |
| You, four tasks a day | $12,191 | $8,128 | $4,064 | $813 |
| Five people, four tasks each | $60,957 | $40,638 | $20,319 | $4,064 |
| Twenty people, four tasks each | $243,828 | $162,552 | $81,276 | $16,255 |
Reclaim your time
The point was never the hours. It is what you would do with them: serving your customers properly, growing the business, and spending your day on the part of this work you actually love. Book a free 30 minutes, bring the task that eats your day, and we will work out what it costs you and what it would take to remove it. No commitment either way.
Recent work
Live projects you can explore
Multi-tenant SaaS
GymOS
An all-in-one platform for boxing, BJJ and MMA gyms: memberships and billing, class scheduling, athlete progress tracking, check-in and a branded website, for single gyms and multi-location franchises.
- Multi-tenant
- Payments
- Scheduling
- AI
Small business website
Bennett Cleaning Services
A conversion-focused website for a residential and commercial cleaning company, built to turn local visitors into quote requests.
- Website
- Lead capture
- Local SEO
Website, CMS & lead management
Loomwork
The website and admin platform for Loomwork, an AI workflow consultancy, with a built-in CMS, live booking, lead capture and scoring, and secure staff access.
- CMS
- Booking
- Lead management
- Security
Creative portfolio & shop
Nathifa Scott Writes
A home for a writer and editor's services, a poetry-card collection with custom orders, and a weekly essay newsletter.
- Portfolio
- Shop
- Newsletter
Pricing
Clear pricing, from a first website to a full platform
Websites
From$1,500
Delivered within 48 hours
A professional, mobile-friendly website for your business, live fast.
- Custom design that matches your brand
- Mobile-friendly and fast
- Contact or quote-request form
- Search-engine basics included
- Optional care plan with hosting: $150/month
- With booking and intake wired to your scheduling tool: from $3,500
Custom software
From$2,500
Scope, timeline and price agreed before work starts
Web and mobile apps, booking systems, portals, CRMs, payments, automation, AI tools and integrations.
- Discovery call and written scope
- Designs to review before build
- Delivered in short, visible cycles
- Launch, training and support
- Care plans from $250/month
Multi-tenant SaaS
From$20,000/month
3–12 months · 3-month minimum
A complete, production-ready subscription platform. A fully functioning product, not an MVP.
- Tenant isolation, roles and permissions
- Subscription billing and plans
- Per-tenant branding and domains
- Testing, monitoring and documentation
- Infrastructure billed at cost, in your accounts
Prices are reviewed periodically and may change without notice. The figures shown are starting points for new engagements; the price for your project is the one in your written scope, and it is fixed once we both agree to it.
How it works
A clear path from idea to launch
- 01
Discover
We talk through how your business runs today, where time is lost and what success looks like.
- 02
Design
You get a clear plan, scope and price, plus screens to review before any code is written.
- 03
Build
Working software delivered in short cycles, so you see progress and give feedback early.
- 04
Launch & support
Deployment, on-site setup where needed, training for your team and ongoing support after go-live.
About
Hi, I'm Theodore.
I'm a New York City software engineer with over 14 years of experience building enterprise-grade systems as an individual contributor. Through The Monarch Rose, I bring that same level of engineering to businesses of every size.
- Enterprise-grade engineering practices, sized for small and growing businesses
- You work directly with the person building your software
- Modern, maintainable technology chosen for the long term
FAQ
Common questions
How much does a website cost?
Websites start at $1,500 and are delivered within 48 hours. An optional care plan covering hosting, updates and small edits is $150 per month. If you also want customers booking and filling in forms online, a website wired to the scheduling tool you already use starts at $3,500, typically 1–2 weeks. Larger websites and web applications with features like accounts, booking or payments built from scratch are quoted after a discovery call, based on scope.
How much does custom software or an app cost?
Custom software starts at $2,500 for a single automated workflow. Typical starting prices: payments and integrations from $5,000, portals and AI assistants from $10,000, booking systems from $15,000, CRMs from $20,000 and mobile apps from $25,000. After a discovery call you receive a written scope with a fixed price and timeline before any work starts.
How much does it cost to build a multi-tenant SaaS platform?
Multi-tenant SaaS platforms are built on a retainer starting at $20,000 per month, with a 3-month minimum. Most platforms take 3–12 months depending on complexity and depth. This is a fully functioning, production-ready product, not an MVP or prototype. Infrastructure is billed at cost, and a care plan keeps the platform maintained after launch.
Are hosting and maintenance included in the price?
No. They're priced separately so the build price stays honest and you always know what your software costs to run. Hosting, databases, email, SMS, AI usage and payment processing are billed by each provider at cost, to accounts in your name. Expected costs are estimated in your written scope. Maintenance is an optional care plan: $150 per month for websites, including hosting, or from $250 per month for custom software, typically 15–20% of the build cost per year.
How much does a fractional CTO cost?
$12,000 a month for two days a week, which is about 9 days a month. One commitment rather than a range, so you are not left working out how many days you need before you can work out the price. There is a 3-month minimum, month to month after that. That is the full-cash figure. Cash retainer, equity, or a blend of the two all work. Equity buys down the retainer: the more of the upside I hold, the less you pay each month. We agree the split before the engagement starts. I want skin in the game. Taking equity means I'm measured by whether the product still works in three years, not by hours billed this month. The retainer covers technical leadership: strategy, architecture, vendor and team oversight, hiring and investor support. Build work is scoped and priced separately, or delivered by your own team under my direction.
Contact
Let's build something that works for you.
Tell me about your business and what you'd like to improve. I'll reply within one business day with next steps.
Rather talk it through?
Book a free 30-minute consultation. No commitment and no obligation to go further: we talk about what you need, and I tell you what it would take.
- inquiries@themonarchrose.com
- 718-340-8642
- New York City · Remote nationwide