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About

Hi, I'm Theodore.

I'm Theodore Rose, founder and CEO (Chief Engineering Officer) of The Monarch Rose, a New York City software engineer building custom software for businesses. I've spent 14 years across companies including Google, Bloomberg, Compass and CA Technologies, on systems where downtime and data loss were not options.

That was enterprise-grade engineering as an individual contributor, on the kind of systems that have to be secure, reliable and maintainable because real businesses depend on them every day.

I started The Monarch Rose to bring that same level of engineering to businesses of every size. Small and growing companies deserve software built with the same care as the enterprise, without enterprise overhead, and designed around how they actually work.

Today I design and build websites, web and mobile apps, booking systems, portals, CRMs, payment systems, automations, AI tools and complete multi-tenant SaaS platforms. When a project calls for it, I install the technology on-site too. For founders without a technical co-founder, I take that role part-time as a fractional CTO. Based in New York City, working with clients nationwide.

I also write about technology and building software on Substack.

Background

Where the experience comes from

The engineering standards behind your project were set on systems serving millions of people. Here is the short version. The full resume has the detail.

  1. Aug 2020 – Oct 2024

    Google

    Software Engineer

    Built developer infrastructure used across Google and the open-source community, and ran reliability for two of Google Cloud's largest database products.

  2. Apr 2019 – Aug 2020

    Compass

    Senior Software Engineer

    Led a zero-downtime, zero-client-impact live migration of a tier-1 database at a national real estate platform, and rebuilt the service behind agent matching.

  3. Oct 2015 – Apr 2019

    Bloomberg

    Senior Data Engineer / Scrum Master

    Built the data retrieval, ETL and internal tooling that analysts and business teams at a global financial data company used every day.

  4. Jun 2012 – Oct 2015

    CA Technologies

    Software Engineer

    Wrote mainframe system-level code for z/OS, the kind of software where a defect is not an option, consumed by multiple product teams.

See the full resume

How I work

Principles behind every project

  • Enterprise engineering, right-sized

    The practices that keep large systems reliable, including testing, security, monitoring and documentation, applied at the scale your business actually needs.

  • One accountable person

    You work directly with the engineer designing and building your software. No account managers, no hand-offs, no telephone game.

  • Built around your business

    Software should fit how you already work. Every project starts by understanding your process, not by forcing you into a template.

  • End-to-end ownership

    From installing technology at your location to the software that runs on it, the whole solution is designed to work together.

See the work: GymOS, Bennett Cleaning Services, Loomwork, Nathifa Scott Writes.

Ready to build something that works for you?

Tell me about your business and what you'd like to improve. I'll reply within one business day with next steps.

Start a project See pricing